The arc

I began my career inside public institutions and global organizations — environments where decisions shape economies, democracies, and lives, but the work itself is often inaccessible to the people it affects.

From the U.S. Senate and Department of Commerce to the United Nations Development Programme and the German Marshall Fund, I worked alongside policy teams, analysts, and leaders focused on geopolitics, democracy, and emerging technology.

What consistently drew me in was not only the substance of this work, but the gap surrounding it.

The gap between what was happening and what people could understand.
Between technical change and human experience.
Between institutions and public meaning.

My work has lived inside that gap ever since.

The practice

Today, I work as a narrative and creative strategist, designing how emerging systems are communicated, experienced, and understood.

My projects range from building thought-leadership platforms on artificial intelligence to shaping the digital narrative of global public forums, to developing messaging architectures for democracy and technology initiatives, to creative direction and world-building for experiential spaces.

Across these contexts, my role is consistent:

I design the connective tissue between ideas, institutions, and audiences.

This takes the form of:

• Narrative architecture and positioning

• Platforms and ecosystems for public discourse

• Executive and institutional voice

• Creative and experiential direction

• Long-arc storytelling systems

What draws me in

I’m drawn to work that sits ahead of consensus.

Work where there are no templates yet.
Where language is still forming.
Where institutions, founders, or creators are navigating change that hasn’t fully arrived.

I’m especially interested in how artificial intelligence, emerging technologies, and global shifts are reshaping how we live, create, govern, and relate — and in how culture forms around those changes.

Not as trend.
But as meaning.

Philosophy

I don’t approach communication as distribution.

I approach it as design.

I believe:

• narratives are infrastructure

• platforms are cultural spaces

• brands are lived systems

• storytelling is how societies metabolize change

My work is grounded in structure and strategy — but oriented toward feeling, clarity, and long-term coherence.

Direction

I’m increasingly focused on building platforms, brands, and creative ecosystems at the intersection of technology, culture, and human experience — moving beyond communication alone and toward authorship, design, and world-building.

Contact

If you’re building something future-facing — a company, institution, platform, or creative project — and are looking for a partner to help shape how the world understands and experiences it, I’d love to connect.