The German Marshall Fund’s Transatlantic AI Conversations
Building a thought-leadership platform to humanize AI and global technological change.
Artificial intelligence is no longer a technical question. It is a societal one.
As AI began reshaping economies, labor, security, and culture, much of the public conversation remained fragmented — dominated either by technical communities or by speculative fear. There was a growing gap between the speed of technological change and the depth of public understanding.
Transatlantic AI Conversations was created to sit inside that gap
The Challenge
At the German Marshall Fund, we saw that AI was increasingly shaping geopolitics, democracy, and the future of institutions — but the narrative environment around it lacked coherence, humanity, and trust.
The challenge was not simply to “create content.” It was to build a platform that could:
translate technical complexity into cultural meaning
convene voices across technology, policy, and society
humanize abstract systems
and frame AI as a lived, societal transformation — not just a product shift
This required narrative architecture, not marketing.
My Role
I conceived and built Transatlantic AI Conversations as a long-term thought-leadership platform exploring AI’s impact on society.
I was responsible for:
shaping the concept and positioning
designing the narrative framework
curating voices and conversations
directing the digital expression of the series
and building the content ecosystem that supported it
I approached the series not as a campaign, but as an evolving public space for sense-making.
The Work
The platform brought together leading technologists, investors, researchers, and policy thinkers — including figures such as Reid Hoffman and Marc Andreessen — to explore AI through a human and societal lens.
My work included:
Concept & narrative architecture
Defining the intellectual spine of the series, thematic pillars, and long-term editorial direction.Platform design
Structuring the series as a recurring, recognizable ecosystem rather than one-off interviews.Creative & digital direction
Shaping how conversations were visually, tonally, and experientially presented across platforms.Executive thought leadership support
Translating complex viewpoints into accessible, resonant public narratives.Ecosystem building
Designing the content system across video, written, and social environments.
The goal was to create continuity, trust, and intellectual depth — not noise.
Impact
The series established GMF’s AI work as part of a broader global conversation about the future of society.
It helped:
position the organization within emerging AI discourse
attract new audiences beyond traditional policy communities
create durable intellectual assets rather than short-cycle content
and demonstrate how institutions can participate meaningfully in technology conversations
More importantly, it created a tone — one that centered reflection, responsibility, and humanity in conversations about the future.
Reflection
This project clarified my practice.
I am not interested in explaining technology.
I am interested in shaping the spaces where society comes to understand what technology means.
Transatlantic AI Conversations reinforced my belief that emerging systems require more than communication — they require narrative environments where people can think, feel, and orient themselves to what’s coming.